Puglia (Apulia) is a long, sun-baked peninsula that forms the "heel" of the Italian boot. It is a land of ancient olive groves, whitewashed coastal towns, and vast plains where the vines are tempered by the cooling breezes of the Adriatic and Ionian seas. Known for its generous spirit, Puglia has transformed from a region famous for quantity into one of Italy’s most exciting sources for bold, expressive wines that offer incredible character and warmth.
The region's identity is defined by its powerful red grapes. Primitivo (the Italian cousin of Zinfandel) is the most famous, producing rich, jammy wines with flavours of dark plum, chocolate, and a hint of Mediterranean spice. In the south, specifically the Salento peninsula, Negroamaro takes centre stage, offering a darker, more savoury profile with notes of black cherry and wild herbs. Puglia is also gaining recognition for its vibrant rosés and crisp whites made from indigenous varieties like Fiano and Verdeca. For those who enjoy big, heart-warming wines that taste of the southern sun, Puglia is an essential destination.
