SHOP OUR WINES & SPIRITS BY THE BOTTLE

For over 25 years Hic! has been driven by a simple mission: to unearth and share the world's most interesting wines and spirits, sourced with integrity and sold with enthusiasm. We are an independent, family-run wine merchant built for curious drinkers who appreciate quality but reject the snobbery. 

The Hic! Difference; Our Three Pillars

1. Real People Behind Each Bottle:

We don't deal in mass-market labels or wines bottled at random UK postcodes. We deal in stories. We endeavour to promote family-owned, independent producers - people who have generations of passion and dirt under their fingernails! When you buy from Hic!, you're not funding a faceless organisation, you're supporting a dedicated family and tasting the true character of their land.

2. Hospitality & Restaurant Led Quality Wines:

Our wines aren't just for casual drinking, they are the choice of industry professionals. Our background and focus is hospitality-led, meaning our selection is meticulously curated to meet the exacting standards of the world's best sommeliers. You'll find wines for sale at Hic! gracing the lists of Michelin-starred restaurants, prestigious hotels and restaurants and poured on the finest cruise liners across the globe. We bring that same uncompromising quality straight to you at home.

3. There's no "Wine Police"

We are passionate, but we are also relatable.  We firmly believe that the best bottle of wine you can buy is simply the one you like. There's no pressure to be an expert here. We provide the expertise and the quality; you provide the taste. Whether you're a novice looking for a great Tuesday night bottle or a collector seeking a rare vintage, we offer bespoke advice without the jargon or the guilt.

We are the independent spirit of great wine. We source the best quality so you can trust every pour and we sell by the bottle because we appreciate your choice. No minimum order. Just maximum discovery!