While many famous European estates tie their identity to a single plot of land, Penfolds completely rewrote the rules by mastering the art of multi-regional blending. Founded all the way back in 1844, this historic house sources the very best grapes from across South Australia's premium regions, including the Barossa Valley and McLaren Vale. For the everyday drinker, this unique approach guarantees a highly consistent, signature house style year after year. It means you can buy a bottle with absolute confidence, knowing it will always deliver the iconic richness, deep colour, and structural balance that made this producer a household name globally.
What Does Penfolds Taste Like?
Pouring a glass of classic Penfolds Shiraz or Cabernet feels like diving into a luxurious, comforting bowl of ripe winter berries. It tastes intensely rich and bold, packed with juicy blackberries, dark plums, and a warm, comforting hint of dark chocolate and vanilla spice from the oak barrels. The texture is smooth, dense, and velvety, completely coating your mouth and leaving a long, warming finish. Navigating the famous names and numbers on the labels is equally straightforward once you know that names like Penfolds Bin 28 simply refer to the original, historic storage compartments in their stone cellars where these deep, flavor-packed reds were aged.
Which Penfolds Icons Can I Buy at Hic!?
Our collection has been brought together to let you explore Australia's most legendary labels by the single bottle. If you want to experience the absolute peak of their blending mastery, Penfolds Bin 389 Cabernet Shiraz - affectionately known as 'Baby Grange' - offers a massive, structured taste of dark fruits and savory spice. For lovers of pure, opulent Barossa Shiraz, the spectacular Penfolds RWT (Red Winemaking Trial) delivers a decadent, velvety texture packed with French oak luxury.
If you prefer to taste a single, historic vineyard site, the elegant Penfolds Magill Estate Shiraz offers a brighter, beautifully perfumed style grown right at the birthplace of the winery. For Cabernet purists, the legendary Penfolds Bin 707 represents the absolute pinnacle of full-bodied, intense blackcurrant power. Finally, we offer rare access to the crown jewel itself: Penfolds Grange, a multi-regional masterpiece created by the legendary Max Schubert that delivers a breathtakingly complex explosion of dark fruit, liquorice, and seamless power built to last for decades.
When Should You Drink It?
These wines are born for hearty, comforting meals and great company. While the rare, collector-tier bottles like Grange and Bin 707 can sit in a cellar for decades, the accessible premium range bring immediate drinking pleasure to your dinner table right now. Open a bottle of Bin 28 or Bin 389 when you are serving a Sunday roast beef, firing up a weekend barbecue, or whenever you want a deeply satisfying, full-bodied red wine to enjoy by the fire on a cold evening. Because we offer these legendary Australian blends by the single bottle, you can easily explore this iconic range on your own terms without being restricted by rigid multi-case buying rules.