The creation of Amistà is a celebratory story of shared vision and exceptional viticultural mastery. Taking its name from the Occitan word for friendship, this premium project represents a spectacular collaboration between two of the wine industry's most dynamic personalities: Ariane de Rothschild and Valérie Rousselle. Drawn together by their sunny temperaments and a mutual commitment to absolute authenticity, they set out under the clear skies of southern France to craft an ultra-premium, expressive rosé. The wine is sourced from the ancient, clay-limestone soils of Château Roubine, an iconic estate that has defined the landscape of Provence since it was officially recognized as a Cru Classé vineyard in 1955.
The structural brilliance of this boutique label is a direct result of decades of pioneering environmental dedication. Valérie Rousselle has guided the land since 1994, transitioning the sprawling 72-hectare single plot through rigorous sustainable practices to achieve organic certification in 2017. This ecological focus culminated in securing prestigious Demeter biodynamic status in 2020. The vines benefit from a natural amphitheatre layout that traps the daytime Mediterranean sun while letting cool alpine winds sweep through the rows at night, keeping the grapes healthy and perfectly balancing sugar development with crisp acidity. Every cluster destined for this label is meticulously hand-harvested exclusively from the oldest, lowest-yielding parcels on the property.
For the everyday drinker seeking the absolute pinnacle of southern French elegance, this collection offers a masterclass in complexity. The sophisticated blend is anchored by 60% Grenache Noir and 20% Cinsault, supported by smaller measures of Syrah, Mourvèdre, and the rare native grape Tibouren. To preserve the absolute highest quality and an air of true exclusivity, production is kept incredibly small, yielding just 5,000 highly allocated bottles per vintage. This pale, salmon-pink Provence rosé bursts with wild strawberries, white peach, and a delicate mineral salinity. Remarkably versatile and refined, it elevates simple lunches and evening meals alike, pairing beautifully with garlic king prawns, grilled sea bass, or a fresh summer feta and watermelon salad