Bruno Giacosa remains an untamed legend in the world of fine wine, widely revered across Piedmont as the "Genius of Neive" for an paralleled mastery of the Nebbiolo grape. Following his sad passing in January 2018, the reins of this illustrious estate passed fully to his daughters, Bruna and Marina Giacosa. Having already steered the winery forward for years alongside legendary consultant oenologist Dante Scaglione, the sisters continue to drive the family legacy with the exact same uncompromising, passionate pursuit of perfection, ensuring the bottles remain a pure, unadulterated expression of their precise location and terroir.
The estate is famous for pioneering the single-vineyard "cru" concept in Piedmont, famously separating its production into two distinct labels to give everyday drinkers absolute clarity. Wines bearing the Azienda Agricola Falletto label are crafted exclusively from prized, estate-owned land, including the legendary Falletto di Serralunga vineyard—a natural amphitheatre whose white soils produce Barolo of monumental power, velvet texture, and deep dark cherry complexity. Conversely, the Casa Vinicola label utilizes exceptional fruit from long-standing, meticulously managed grower partnerships, spanning iconic Barbaresco plots like Asili and Rabajà alongside the limestone hills of La Morra. Beyond these muscular reds, the family applies their rigorous standards to taming the region's white varieties, producing a fragrant, straw-gold Roero Arneis bursting with crisp white fruits and mineral freshness.
In the cellar, the winemaking philosophy is a masterclass in updated tradition, purposely avoiding the fashionable use of small, heavily toasted French oak barrels. Instead, the family matures their wines in massive, neutral 5,000-litre Slovenian oak casks to ensure the wood never overpowers the fruit. This delicate approach preserves the intense, natural freshness and floral bouquets unique to the Langhe. The family's integrity is so absolute that if a vintage fails to meet their soaring standards, they refuse to bottle it; they famously sold off their entire production in unbalanced years like 2006 and 2010. When perfection is achieved, the bottles are released as a legendary Riserva with a striking, bold red label, representing the absolute pinnacle of premium Italian craftsmanship.