The gin shelves have become a minefield. Somewhere along the line, the commercial industry traded authentic distillation for synthetic flavourings, glitter, and gimmickry.
We are stepping away from the noise.
To make navigating our shelves completely effortless, we have ripped up the traditional rulebook and completely remapped our independent gin collection. We have focused entirely on the raw ingredients and the true botanical profile of the spirit in the glass.
Whether you are building a crisp summer highball or a serious, stirred-down martini, here is your definitive guide to the seven new profiles defining our range.
THE ROOTS OF THE CRAFT: Classic & Traditional Gins
Before the vibrant pinks, the sweet berries, and the exotic coastal herbs, there was the classic London Dry. This collection is a celebration of gin in its purest, most authentic form. These are the spirits that set the benchmark, relying on centuries-old recipes and a masterful balance of foundational botanicals to create a truly great drink.
In these bottles, you will not find any distracting sweet flavours. Instead, everything is built around the glorious, piney punch of juniper. Distillers then carefully layer in earthy, deeply satisfying notes from coriander seed, the subtle natural sweetness of liquorice, and the warming, grounding touch of vanilla or angelica root. These ingredients act as the structural glue, giving the gin a magnificent, robust character that commands attention in the glass.
How to Enjoy Them: These classic gins are built for the ultimate, traditional G&T. Pour over a generous amount of ice and top with a premium, crisp Indian tonic water. For the garnish, keep it brilliantly simple: a thick wedge of fresh lemon or lime to cut through the dry finish.
BRIGHT & ZESTY: The Citrus Gin Collection
When it comes to gin, citrus is the ultimate companion. It provides the high notes, the bright lift, and that mouth-watering freshness that makes a simple mixed drink so utterly irresistible. But this selection goes far beyond a standard slice of lemon. We have gathered spirits that place vibrant, sun-drenched fruits right at the heart of the distillation.
Expect brilliant bursts of sweet orange, the sharp tang of pink grapefruit, and the complex, aromatic wonders of exotic ingredients like yuzu, lemongrass, and Buddha's hand. These are energetic, lively gins that dance on the palate and bring a splash of sunshine to your glass.
How to Enjoy Them: Citrus gins are incredibly versatile and forgiving. They pair beautifully with a crisp, premium Mediterranean tonic water, which enhances the bright essential oils. For the garnish, lean into the gin's hero profile—a thick wedge of fresh grapefruit or a twisted ribbon of orange peel.
ORCHARD & HEDGEROW: The Fruit & Berries Gin Collection
There has been a massive evolution in fruit gins over the last few years. We have moved far beyond the artificial, overly sweet syrups of the past and entered a world where master distillers are using fresh, authentic produce to create spirits of real depth and character.
This collection gathers the finest examples of fruit-forward distilling. You will find the tart, vibrant energy of rhubarb and wild crab apple sitting alongside the deep, jammy richness of blackberry, sloe berry, and late-summer raspberries. We even explore the exotic, with bright bursts of passion fruit and the delicate sweetness of Asian persimmon. These spirits are incredibly approachable, offering a naturally sweeter profile that balances beautifully with the underlying juniper.
How to Enjoy Them: A light or Mediterranean tonic water is usually best, allowing the fruit to take centre stage without being masked by heavy quinine. For the ultimate summer serve, drop a few fresh raspberries or a slice of crisp green apple right into the glass.
IN BLOOM: The Floral Gin Collection
There is a distinct elegance to a floral gin. Where traditional dry gins lean heavily into earthy roots and piney juniper, this collection lifts the palate with delicate, perfumed botanicals. These are spirits that capture the essence of a summer garden in full bloom, offering a softer, highly aromatic drinking experience.
In this collection, you will find the sweet, honeyed notes of elderflower and linden flower, the sophisticated blush of rose petal, and the herbaceous, calming influence of lavender and chamomile. These gins are beautifully fragrant, gracefully balanced, and incredibly smooth.
How to Enjoy Them: Floral gins require a gentle touch. A premium, light tonic water is essential here, as heavily flavoured mixers will easily crush the delicate botanicals. Elevate the serve with a fresh strawberry, a slice of cucumber, or a sprig of fresh mint.
WILD & SAVOURY: The Herbal & Coastal Gin Collection
For those who find traditional dry gins too pine-heavy and fruit gins too sweet, this collection offers a magnificent alternative. These spirits capture the rugged essence of the coastline and the wild, untamed countryside. They are distinctly savoury, incredibly fresh, and deeply complex.
Expect brilliant, herbaceous notes from botanicals like wild rosemary, bay leaf, and lemon verbena, sitting alongside the fascinating maritime umami of pepper dulse seaweed and sea buckthorn. These are gins that feel bracing, clean, and wonderfully sophisticated on the palate.
How to Enjoy Them: These gins absolutely shine when paired with a premium Mediterranean tonic water. For the garnish, keep it savoury and fresh: a sprig of rosemary, a fresh bay leaf, or even a plump green olive will elevate the maritime characters perfectly.
GINS WITH A GLOW: The Spicy & Warm Collection
There is something deeply comforting about a gin that brings the heat. Moving away from the classic "pine forest" aroma of juniper, this collection celebrates the exotic larder of the East. These are spirits with real "welly"—bottles that trade delicate florals for the bold, punchy energy of pink peppercorns, cloves, and fresh ginger.
These gins are the heavyweights of the spirit world; they are structured, complex, and carry enough weight to stand up to even the boldest tonic waters. Whether it’s the earthy depth of cardamom or the citrusy spark of star anise, these bottles are designed to wake up your taste buds.
How to Enjoy Them: A standard Indian tonic works beautifully, but the real magic happens with the garnish. Instead of a standard slice of lemon, try a snap of fresh ginger, a cinnamon stick, or even a few star anise to turn a simple G&T into a winter-warming masterpiece.
GRAPE & GRAIN: The Vineyard Gin Collection
This is where our two great loves collide. The Vineyard collection represents a thrilling new frontier in distilling, bringing the elegance, terroir, and complexity of winemaking directly into the world of gin. Instead of traditional grain spirits, many of these gins are distilled entirely from grapes, or they use freshly harvested wine grapes as their headline botanical.
You will find incredible innovations here, from gins steeped in brilliant Australian Shiraz grapes to delicate spirits lifted by the bright, aromatic qualities of Riesling and Chardonnay. Because they are anchored in the vineyard, these gins possess a remarkable texture and a luxurious, weighty mouthfeel that standard dry gins simply cannot replicate.
How to Enjoy Them: These gins are so expressive that often shine brightest poured simply over a large block of ice. If you prefer a longer drink, pair them with a very light, unflavoured tonic water and garnish with a plump, halved grape.
READY TO START A BOTANICAL RIOT? The bottles are mapped. The shelves are stocked. Whether you want a crisp classic or a wild coastal infusion, your ideal glass is waiting.
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